News & Insights.

Hello… Elephants Can Dance is a specialist digital agency. Our mission is to deliver rewarding, business critical digital solutions through great customer experience and innovation. Our servic

Our mission is to deliver rewarding, business critical digital solutions through great customer experience and innovation. Our services include UX, CX, Design, Development, Analytics and Data. O

Drupal is an enterprise grade, open-source, web content management platform that powers the digital experiences of some the world’s most recognisable brands. Drupal 9 was launched in June 2020 an

We’re all aware of personalisation in marketing — think about how those emails you keep getting from a website you visited a few months ago are all eager to address you by your first name at every

Salesforce Marketing Cloud is a digital marketing platform that brings together a variety of tools and solutions, covering everything from email marketing and social media marketing, to mobile marketi

There’s a lot more to high-quality UX and digital design than simply building a pretty website. In fact, there are lots of pretty websites with terrible UX. To do it well, you need a lot of re

Ever come across a website that was too clever for its own good? One where the process of navigating around was unnecessarily complicated and frustrating? Or an app that’s too slow, or confusing, or

Einstein (AI) in Marketing CloudAI Marketing Technology is growing rapidly and many early adopters are leveraging the latest Einstein suite of capabilities in Marketing Cloud such as predictive scorin

2020 has potentially thrown more curveballs to businesses than any other year in the digital age; and as a result, many are looking to data and analytics for guidance and efficiency. With so many topi

Make the most out of your customer experiences and deliver one to one omnichannel and personalised journeys.Optimise your digital performance and communication with sales marketing automation and int

First, they said cookies were only a “sometimes food” and now there is a cookie apocalypse?!? The Cookie Monster is definitely going to flip his lid. The truth is that there are some very la

It’s now been a year since I joined the team at Elephants Can Dance as a UX/UI intern and I can honestly say that the experience has helped me grow and learn in ways that studying at university neve

With an ever-evolving digital landscape, businesses cannot afford to look at their go-to-market channels in isolation. An holistic approach needs to be considered to mirror consumer behaviour. 

It’s not often you’re presented with the opportunity to re-define how an industry engages their customers through digital channels. But that is exactly what Tigerair wanted to do with the re-desig

Progressive Web Apps (PWA's) are websites that have native app characteristics. What do you mean by “characteristics”? I hear you asking, well luckily you asked the only Google certified PWA agenc

At Elephants Can Dance we believe in creating rewarding, effective and frictionless customer journeys based on user research and data. But how do you know if these journeys are actually working for yo

The mobile device has become an essential part of everyday customer lives. A recent IAB Australia report suggests 86 per cent of people aged 14 and above own a smartphone in Australia, with 14.5 milli

Converting website visitors to loyal customers is no easy feat and there are many factors that come into play. Making a good first impression is one of them.Humans react to first impressions almost in

A structured approach to delivering enterprise level website experiences that have a positive return on investmentBuilding a web presence is not just a process that get’s you a great looking website

Nowadays a good looking website isn’t enough to separate you from your competitors. Customers expect a refined user journey across all their devices when interacting with a business online.Taking a

Do you have a data strategy in place? Is it part of your digital transformation journey?At Elephants Can Dance we believe having a detailed data strategy is an essential part of any digital transforma

We live in a world where our customer’s expectations are higher than ever. With the likes of Netflix, Uber, AirBnB and Tesla driving up these expectations. We demand more from brands than just havin