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From High Fashion to High Fidelity — My first 4 weeks at Elephants Can Dance.
Making a career switch can be a daunting task. After spending over a decade establishing myself in a notoriously competitive industry, I decided to pivot and move from fashion design to UX/UI design.
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Hyper personalisation
As a Chief Marketing Officer, you're always looking for ways to reach your target audience more effectively and efficiently. One of the most powerful tools at your disposal is hyper personalisation. B
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Why you need Customer Journey Mapping
UX design is all about creating an effortless and enjoyable experience for the user. One of the most essential tools for achieving this is customer journey mapping. In this article, we’ll explore wh
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Accessibility in UX
Accessibility in user experience (UX) design is of paramount importance, as it ensures that everyone, regardless of their abilities, can use and benefit from a product or service. As a UX designer, it
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Thinking beyond websites or apps. It’s all about CX journeys
If you're still thinking, “we need a website” or “we need an app” - unfortunately, you're thinking in the past. Digital experiences are no longer isolated. They are part of the customer journe
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Design Systems - why your company needs one. Now.
I think we need to have a little talk about what a design system is. Recently, an increasing number of agencies and companies have been setting up digital style-guides or hosting design components and
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The Future of UX: 6 must-watch trends in 2023
Ladies and gentlemen, let me tell you, the future of UX design is like a wild west show. It's exciting, unpredictable, and filled with all sorts of characters, good and bad. But just like in a wild we
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5 Reasons why you should upgrade to Drupal 9
Drupal is an enterprise grade, open-source, web content management platform that powers the digital experiences of some the world’s most recognisable brands. Drupal 9 was launched in June 2020 an
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Personalisation of the Digital Experience
We’re all aware of personalisation in marketing — think about how those emails you keep getting from a website you visited a few months ago are all eager to address you by your first name at every
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5 Benefits to Using Salesforce Marketing Cloud
Salesforce Marketing Cloud is a digital marketing platform that brings together a variety of tools and solutions, covering everything from email marketing and social media marketing, to mobile marketi
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4 Benefits of Working With a UX-Led Digital Agency
There’s a lot more to high-quality UX and digital design than simply building a pretty website. In fact, there are lots of pretty websites with terrible UX. To do it well, you need a lot of re
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What Is Human-Centred Design?
Ever come across a website that was too clever for its own good? One where the process of navigating around was unnecessarily complicated and frustrating? Or an app that’s too slow, or confusing, or
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5 Einstein Salesforce Marketing Cloud Trends for 2021
Einstein (AI) in Marketing CloudAI Marketing Technology is growing rapidly and many early adopters are leveraging the latest Einstein suite of capabilities in Marketing Cloud such as predictive scorin
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Top 3 trends in Data for 2021
2020 has potentially thrown more curveballs to businesses than any other year in the digital age; and as a result, many are looking to data and analytics for guidance and efficiency. With so many topi
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Salesforce Marketing Cloud
Make the most out of your customer experiences and deliver one to one omnichannel and personalised journeys.Optimise your digital performance and communication with sales marketing automation and int
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The Cookie Apocalypse
First, they said cookies were only a “sometimes food” and now there is a cookie apocalypse?!? The Cookie Monster is definitely going to flip his lid. The truth is that there are some very la
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4 Highlights from my first year as a UX/UI Designer at Elephants Can Dance!
It’s now been a year since I joined the team at Elephants Can Dance as a UX/UI intern and I can honestly say that the experience has helped me grow and learn in ways that studying at university neve
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Why you should consider Drupal to run your digital experiences
With an ever-evolving digital landscape, businesses cannot afford to look at their go-to-market channels in isolation. An holistic approach needs to be considered to mirror consumer behaviour.
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Elephants Can Dance helps Tigerair reinvent the digital travel experience
It’s not often you’re presented with the opportunity to re-define how an industry engages their customers through digital channels. But that is exactly what Tigerair wanted to do with the re-desig
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What are Progressive Web Apps?
Progressive Web Apps (PWA's) are websites that have native app characteristics. What do you mean by “characteristics”? I hear you asking, well luckily you asked the only Google certified PWA agenc
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How to track the performance of user journeys with analytics
At Elephants Can Dance we believe in creating rewarding, effective and frictionless customer journeys based on user research and data. But how do you know if these journeys are actually working for yo
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5 things to consider when developing great mobile experiences
The mobile device has become an essential part of everyday customer lives. A recent IAB Australia report suggests 86 per cent of people aged 14 and above own a smartphone in Australia, with 14.5 milli
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Making a great first, second and lasting impression.. with design
Converting website visitors to loyal customers is no easy feat and there are many factors that come into play. Making a good first impression is one of them.Humans react to first impressions almost in
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How to deliver a website that works for your business
A structured approach to delivering enterprise level website experiences that have a positive return on investmentBuilding a web presence is not just a process that get’s you a great looking website
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Leveraging Maslow’s Hierarchy of needs to drive your Customer Experience
Nowadays a good looking website isn’t enough to separate you from your competitors. Customers expect a refined user journey across all their devices when interacting with a business online.Taking a
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How to create a Data Strategy for your business
Do you have a data strategy in place? Is it part of your digital transformation journey?At Elephants Can Dance we believe having a detailed data strategy is an essential part of any digital transforma
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How to deliver a great Customer Experience (CX)
We live in a world where our customer’s expectations are higher than ever. With the likes of Netflix, Uber, AirBnB and Tesla driving up these expectations. We demand more from brands than just havin
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