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The term "personalisation" is thrown around a lot, but let's face it, not everyone is doing it right. Many claim they personalise by tweaking a website banner or sending an abandoned cart email, but t

As a Chief Marketing Officer, you're always looking for ways to reach your target audience more effectively and efficiently. One of the most powerful tools at your disposal is hyper personalisation. B

Accessibility in user experience (UX) design is of paramount importance, as it ensures that everyone, regardless of their abilities, can use and benefit from a product or service. As a UX designer, it

I think we need to have a little talk about what a design system is. Recently, an increasing number of agencies and companies have been setting up digital style-guides or hosting design components and

Drupal is an enterprise grade, open-source, web content management platform that powers the digital experiences of some the world’s most recognisable brands. Drupal 9 was launched in June 2020 an

Salesforce Marketing Cloud is a digital marketing platform that brings together a variety of tools and solutions, covering everything from email marketing and social media marketing, to mobile marketi

Ever come across a website that was too clever for its own good? One where the process of navigating around was unnecessarily complicated and frustrating? Or an app that’s too slow, or confusing, or

2020 has potentially thrown more curveballs to businesses than any other year in the digital age; and as a result, many are looking to data and analytics for guidance and efficiency. With so many topi

First, they said cookies were only a “sometimes food” and now there is a cookie apocalypse?!? The Cookie Monster is definitely going to flip his lid. The truth is that there are some very la

With an ever-evolving digital landscape, businesses cannot afford to look at their go-to-market channels in isolation. An holistic approach needs to be considered to mirror consumer behaviour. 

Progressive Web Apps (PWA's) are websites that have native app characteristics. What do you mean by “characteristics”? I hear you asking, well luckily you asked the only Google certified PWA agenc

The mobile device has become an essential part of everyday customer lives. A recent IAB Australia report suggests 86 per cent of people aged 14 and above own a smartphone in Australia, with 14.5 milli

A structured approach to delivering enterprise level website experiences that have a positive return on investmentBuilding a web presence is not just a process that get’s you a great looking website

Do you have a data strategy in place? Is it part of your digital transformation journey?At Elephants Can Dance we believe having a detailed data strategy is an essential part of any digital transforma