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The Problem with Traditional Data Collection For too many years, marketers have depended on third-party data, cookies, and behavioral tracking to identify, track and engage with their customers.&nb

Making a career switch can be a daunting task. After spending over a decade establishing myself in a notoriously competitive industry, I decided to pivot and move from fashion design to UX/UI design.

UX design is all about creating an effortless and enjoyable experience for the user. One of the most essential tools for achieving this is customer journey mapping. In this article, we’ll explore wh

If you're still thinking, “we need a website” or “we need an app” - unfortunately, you're thinking in the past. Digital experiences are no longer isolated. They are part of the customer journe

Ladies and gentlemen, let me tell you, the future of UX design is like a wild west show. It's exciting, unpredictable, and filled with all sorts of characters, good and bad. But just like in a wild we

We’re all aware of personalisation in marketing — think about how those emails you keep getting from a website you visited a few months ago are all eager to address you by your first name at every

There’s a lot more to high-quality UX and digital design than simply building a pretty website. In fact, there are lots of pretty websites with terrible UX. To do it well, you need a lot of re

Einstein (AI) in Marketing CloudAI Marketing Technology is growing rapidly and many early adopters are leveraging the latest Einstein suite of capabilities in Marketing Cloud such as predictive scorin

Make the most out of your customer experiences and deliver one to one omnichannel and personalised journeys.Optimise your digital performance and communication with sales marketing automation and int

It’s now been a year since I joined the team at Elephants Can Dance as a UX/UI intern and I can honestly say that the experience has helped me grow and learn in ways that studying at university neve

It’s not often you’re presented with the opportunity to re-define how an industry engages their customers through digital channels. But that is exactly what Tigerair wanted to do with the re-desig

At Elephants Can Dance we believe in creating rewarding, effective and frictionless customer journeys based on user research and data. But how do you know if these journeys are actually working for yo

Converting website visitors to loyal customers is no easy feat and there are many factors that come into play. Making a good first impression is one of them.Humans react to first impressions almost in

Nowadays a good looking website isn’t enough to separate you from your competitors. Customers expect a refined user journey across all their devices when interacting with a business online.Taking a

We live in a world where our customer’s expectations are higher than ever. With the likes of Netflix, Uber, AirBnB and Tesla driving up these expectations. We demand more from brands than just havin