Insights/ Created January 2023

Hyper personalisation

As a Chief Marketing Officer, you're always looking for ways to reach your target audience more effectively and efficiently. One of the most powerful tools at your disposal is hyper personalisation. By using data and technology to create highly customised and targeted marketing campaigns, you can increase conversions, drive revenue, and build stronger relationships with your customers.

One of the most powerful tools for achieving this level of personalisation is a Customer Data Platform (CDP). A CDP is a system that allows you to collect, store, and analyse data from all of your different customer touchpoints in one place. This includes data from your website, social media profiles, email campaigns, and more. Companies such as Tealium offers a CDP platform that can integrate with other systems and technologies to provide a single, unified view of the customer, which allows you to create more effective and targeted marketing campaigns.

But CDPs are not only about historical data, they also allow you to use real-time personalisation. Real-time personalisation refers to the ability to personalise campaigns and experiences for individual customers based on their current context, such as their location, device, and browsing behaviour. This allows you to create highly relevant and timely campaigns that can increase conversions and drive revenue.

For example, with Tealium AudienceStream, you can create real-time segments based on a customer's browsing behaviour, and then use that data to personalise the experience on your website. This can include things like personalised product recommendations, targeted promotions, and personalised content. By using real-time personalisation, you can create a more engaging and relevant experience for your customers, which can increase conversions and drive revenue.

At Elephants Can Dance, we can help businesses gain valuable insights into your customers’ behaviour and preferences to inform your broader business strategy. Get in touch with us today to learn more about CDPs and how personalisation can improve your and your ROI.


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