The Human
Connection
Agency
Hello we're
Elephants Can Dance.
We architect human connections for a digital world.
At the heart of ECD lies the Human Connection Framework™ - a comprehensive approach designed to transform digital interactions into meaningful human connections.
The Human Connection Framework™
1. Recognition: Discovering the Human Behind the Data
- Digital Strategy and Transformation: Crafting strategies that position your business for digital success while staying grounded in human-centric principles.
- Martech Strategy: Selecting and implementing the right marketing technology stack to understand and engage your audience better.
- UX Research, Analytics & Data Insights: Gathering and analysing user data to gain deep insights into customer behaviour and preferences, fostering a more personalised approach.
2. Trust, Respect, and Understanding: Building Secure Relationships
- Data Strategy: Developing strategies to use data responsibly and effectively.
- Data Governance: Establishing policies and standards for data management to ensure integrity and security.
- Consent/Privacy/Preferences Management: Implementing systems to manage customer consent and preferences, aligning with privacy regulations and ethical standards.
3. Shared Experiences: Crafting Empathy-Driven Digital Interactions
- CX Strategy: Developing comprehensive customer experience strategies that align with your brand’s values and customer expectations.
- Customer Experience Design: Designing interactions that delight customers at every touchpoint.
- Digital Product Design and Development: Building digital products that not only meet user needs but also foster emotional connections.
4. Making it Personal: The Art of Meaningful Engagement
- CDP Strategy and Implementation: Deploying Customer Data Platforms to unify customer data for deeper insights and humanised marketing actions.
- Personalisation Strategy: Crafting strategies that use empathy to tailor content and experiences to each user.
- User Research & Digital Experience Intelligence: Conducting research to understand user needs and preferences, using these insights to drive intelligent, human experiences.
"We have been working with ECD for a number of years and they are always proactive, dedicated and results orientated. We are looking forward to working with them to further enhance our digital experiences."
Royal Caribbean. Trade Communications & Loyalty Manager - ANZ
"We've been working with ECD for many years now and the strategic thinking and tech capability they bring to the market is fantastic."
Tealium. Head of Partnerships - ANZ
"We've worked with ECD to design and develop our company website and we're currently working with them in the area of analytics and conversion rate optimisation. They've been great to work with and I have no hesitation in recommending them."
Opal HealthCare - Digital Marketing Specialist
"We have been working closely with ECD over the last few years, in this time they have quickly become one of our leading partners in DXI & Behavioural Analytics."
Full Story. Head of Partnerships, APAC.
"ECD, a big thank you for all your work on the MOOD website to date. We believe it'll make a big difference in driving our B2B targets in 2024 and therefore allow us to fund more mental health programs."
MOOD. Marketing Manager.
"ECD have been amazing to work with, being proactive and responsive on every occasion. We're looking forward to growing our business with their ongoing support."
Tigerair. Manager, Digital & Product
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