Imagine if online shopping, was just like an in-store experience?

PROJECT FOCUS

STRATEGY

UX RESEARCH

UX/UI DESIGN

PROTOTYPE

CHALLENGE

The world is rapidly evolving, and AI is transforming how we interact with technology. We've become accustomed to relying on tools like ChatGPT to simplify our daily tasks. However, the potential of AI extends far beyond, it can enrich digital experiences and change the way we shop.

In the realm of online shopping, AI + Data, presents a unique opportunity to revolutionise the customer experience. By enabling more meaningful, conversational, and personalised interactions, AI has the potential to make online shopping not just more convenient but significantly more tailored to individual and hyper personalised.

APPROACH

We've designed a revolutionary AI-driven, hybrid interface that transforms online shopping into a conversational experience, eliminating the need for traditional keyword searches. This system is designed to dynamically surface content based on user interactions, making browsing through extensive catalogue pages a thing of the past.

Powered by a combination of first-party and zero-party data, our approach offers a more intuitive and relevant shopping experience that removes the mundane aspects of online purchasing. This human-centred new way to shop ensures that each interaction is not only efficient but also actually useful, providing the right products based off your rich data profile, while keeping you at the centre when data is utilised.

EVOLUTION

Bringing the traditional shopping experience to the digital landscape.

Chat, seek advice, and ask product specific questions – just like you would with your local sales assistant.

A FLUID INTERFACE

Surface content as you need it, no longer restricted by traditional interfaces

Cross channel personalisation 

By leveraging first-party data (1PD) from a Customer Data Platform, combined with cutting-edge experience design and AI technology, our hybrid interface delivers uniquely tailored interactions that align precisely with your customers' needs and preferences. This integration facilitates a seamless, personalised journey across all digital touchpoints, enhancing the customer experience at every level.

Understanding post-COVID behaviour for better customer engagement

NEXT CASE STUDY

Sydney

6 Middlemiss Street,
Lavender Bay 2060. Sydney

Peregian Beach

253-255 David Low Way,
Peregian Beach QLD 4573

Copyright Elephants Can Dance 2024. All rights Reserved