Ageing is living

Opal HealthCare has partnered with ECD for over six years to develop and continually enhance their digital presence. During this period, Opal HealthCare has transformed from a medium-sized provider into the largest in Australia. As the company has expanded, the function of the digital experience and website has evolved significantly. It now serves not only to educate and engage visitors but also offers a glimpse into the vibrant life at an Opal Community, engages job seekers and is the key sales driver.. Additionally, the website provides a direct connection to Opal HealthCare team members who are available to assist individuals in finding the most suitable care options for them and their loved ones.

The team at ECD leveraged Drupal CMS to deliver the website and use behavioral insights gained from FullStory to constantly evolve and enhance the digital experience. A detailed analytics framework has been developed to monitor traffic and engagement, enabling Opal HealthCare to make data driven decisions on where to focus their digital marketing efforts.