Global Experience Language

TAFE NSW faced the critical challenge of unifying its diverse digital touchpoints under a single, cohesive user experience. With varying platforms, tools, and workflows across departments, inconsistency was hindering their ability to deliver a seamless experience for users.
Compounding this complexity was the need to address organisational silos and varying levels of design maturity. TAFE NSW required a scalable solution that not only standardised their digital presence but also aligned with their long-term strategic goals. The challenge wasn’t just technical—it was cultural and operational, requiring a shift in mindset and processes to ensure a successful and sustainable transformation.

To address TAFE NSW's need for a cohesive and scalable digital experience, our team embarked on a strategic and comprehensive journey to implement a Global Experience Language (GEL) – a sophisticated design system tailored to meet their organisational goals. This foundational phase extended far beyond design execution, establishing the necessary frameworks, processes, and organisational structures to ensure long-term success.

We began by assessing TAFE NSW’s design maturity and operational landscape to create a roadmap for implementing the GEL. This included establishing workflows, governance models, and documentation standards to align stakeholders across departments. We also recommended the optimal structure and composition of the design team, tailored to support and maintain the design system.

The approach prioritised collaboration, with workshops and training to empower internal teams and embed design system practices across the organisation. By integrating tools, processes, and frameworks, we laid the groundwork for consistency and innovation, leading to long term success.