Drive your data driven marketing with Tealium and Elephants Can Dance
Brands are constantly looking for better ways to engage with their customers and recognise data is a critical asset that they need to monetise.
Elephants Can Dance and Tealium can improve the performance of your marketing activities by leveraging data to target your custom audiences with relevant, timely and personalised content and experiences.
The 3 big challenges brands have when trying to leverage their data is:
This is where Tealium comes in. Tealium IQ (TiQ) tag manager plugs into your various go to market platforms to collate and consolidate data. Tealium Audience Steam then allows you to create custom audiences and push those audiences to activation platforms such as your marketing automation platform, website or sales team via over 250 pre-configured connectors. The prebuilt connectors include Salesforce, Google, Oracle, AWS, Facebook and much, much more.
Tealium Audience stream is a robust platform that allows businesses to create custom segments using any criteria they see fit e.g. based on products viewed on the company website, products users have added to their shopping cart without checking out, previous sales, customer service calls and everything in between. These segments can be live, allowing the business to take action in real-time.
Audience Stream allows you to:
The specialists at Elephants Can Dance have a vast amount of experience working with Tealium and can support you in the following ways:
The Tealium experts at Elephants Can Dance provide consulting and implementation to ensure the platform is stood up quickly and key stakeholders are onboarded so that you can start to connect your data to drive your data driven digital personalisation strategy.
Contact our team today to see how we might help you maximise the results from your investment in Tealium.
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