Experimentation Maturity Audit

An experimentation audit is a process for assessing and benchmarking the current state of an organisation's experimentation program. The purpose of the audit is to conduct a comprehensive audit of the existing experimentation process, expertise and technology to understand the current maturity levels better. The findings from the audit will then help to develop an action plan that includes an overview of the current maturity state and specific recommendations for improving the process.


Benefits of an Experimentation Maturity Audit

  1. Benchmark the current experimentation practice: An experimentation maturity audit provides a comprehensive assessment of an organisation's experimentation process, helping to identify any gaps or inefficiencies in the process. This allows organisations to pinpoint specific areas that need improvement, such as experiment design, data analysis, or team collaboration.
  2. Increase the impact of experiments: By identifying and addressing areas for improvement, an experimentation maturity audit can help organisations increase the impact of their experiments. This can lead to more meaningful and actionable insights, as well as more successful experiments overall.
  3. Drive better business results: Ultimately, the goal of an experimentation maturity audit is to help organisations optimise their experimentation process and drive better business results. By improving the efficiency and effectiveness of their experimentation program, organisations can make more informed decisions and achieve better outcomes. This can include increased revenue, higher customer satisfaction, and improved product or service offerings.

Pillars of an Experimentation Maturity Audit

The comprehensive assessment delves into the four critical pillars of an effective experimentation process:

  1. Strategy and culture: Evaluate the organisation's overall experimentation strategy and how it aligns with business goals, as well as assess the organisation's culture of experimentation and its impact on experimentation velocity.
  2. Process and methodologies: Evaluate the organisation’s existing experimentation research, planning, testing and analysis process. The audit assesses the effectiveness of these processes in generating valuable insights and driving better business results.
  3. People and skills: Examine the capabilities and structure of the experimentation team. This includes assessing the team’s skills, experience and roles and their impact on the experimentation process.
  4. Tools and technologies: Evaluate the organisation’s existing technology stack and data infrastructure and its ability to support the experimentation process.

At Elephants Can Dance, we work with businesses to build a high-performing in-house experimentation practice. Get in touch with us today to learn more about how we conduct an experimentation audit as a first step towards building a culture of experimentation.


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