CRO, or conversion rate optimisation, is the process of increasing the revenue from the existing website traffic, such as making a purchase or filling out a form. A strong CRO strategy is essential for businesses, as it can help drive more sales and leads while improving the overall user experience on a website. As a business, it is important to start building a CRO strategy as early as possible to make sure your website is working as hard as it can to turn visitors into customers.
Benefits of a strong CRO program
- Cost-effective growth: Focusing on increasing the number of conversions helps to get maximum value out of the existing traffic without having to spend more money on other sources of acquisition, such as advertising.
- Increased customer loyalty: Focusing on CRO enables businesses to focus not just on sales but also on the overall user experience of the website. This leads to a more satisfied customer, which in turn leads to more repeat business and positive word of mouth.
- Better decision-making: Analysing the behaviour of website visitors helps in unearthing the most common pain points and obstacles that prevent them from converting. The analysis can then be used to make data-driven decisions to improve the website's performance.
It is critical to have a good CRO strategy defined from the start. If not, it can lead to a high bounce rate, low conversion rate, and poor user experience. At Elephants Can Dance, we have the experience, expertise, and resources to help shape your CRO strategy and ensure it's done right. Our technology stack includes expertise in FullStory, Optimizely and AB Tasty.
Get in touch with us today to learn more about how we can help increase your business’s growth with a strong CRO strategy.