Conversion Mapping & Journey Optimisation

Conversion Mapping: Maximising User Journeys to Boost Website Conversions

Conversion mapping is the process of understanding and optimising the journey that a user takes on a website to reach a desired goal, such as making a purchase or filling out a form. By mapping out the various steps and touchpoints along the user journey, businesses can identify areas for improvement to increase the likelihood of a successful conversion.


Why is Conversion Mapping Important?

Website conversions are the lifeblood of many online businesses, as they directly impact revenue and growth. In today's competitive online landscape, it's crucial for businesses to have a user-friendly and effective website that can convert visitors into customers. Conversion mapping helps businesses achieve this by offering a deep understanding of the user journey, allowing them to identify and remove any roadblocks or friction points that might otherwise be preventing users from converting.

How Does Conversion Mapping Work?

The conversion mapping process typically involves several stages:

  1. Identify the Goal: The first step is to determine what the desired outcome is for a user visiting the website. This could be filling out a form, making a purchase, or signing up for a newsletter.
  2. Track User Behavior: The next step is to track user behavior on the website, including clicks, page views, and time spent on each page. This information can be gathered using tools such as FullStory or Google Analytics.
  3. Map the User Journey: Based on the data collected, a conversion map is created that outlines the user journey from start to finish. This map should highlight key touchpoints along the way, including entry points, drop-off points, and decision-making moments.
  4. Analyse User Pain Points: With the conversion map ready, businesses can then analyse the user journey to identify areas of friction or confusion. This could include a confusing checkout process, a lack of information, or a slow loading time.
  5. Optimise the Journey: Based on the analysis, businesses can implement changes to optimise the user journey and remove any friction points. This could include improving the website design, streamlining the checkout process, or adding additional information to help guide the user towards a conversion. Platforms such as FullStory helps to highlight what paths the users are taking to set everyone up for success.

Why Choose Elephants Can Dance for Conversion Mapping?

At Elephants Can Dance, we are a data-driven digital agency that understands the importance of conversion mapping in driving website success. Our team of experts will work with you to understand your goals, track user behaviour, and create a conversion map that accurately reflects the user journey. We then analyse this journey to identify areas for improvement, and provide recommendations for optimising the website for maximum conversions.

Contact Elephants Can Dance today to learn more about how we can help with your conversion mapping needs.


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